Victoria’s Secret is an American designer, manufacturer and marketer of women’s premium lingerie, womenswear and beauty products. With 2012 sales of $6.12 billion, it is the largest American retailer of women’s lingerie. Victoria’s Secret is wholly owned by L Brands, a publicly traded company.
Roy Raymond opened the first Victoria’s Secret store on June 12, 1977 at the Stanford Shopping Center after feeling embarrassed trying to purchase lingerie for his wife in a public department store. To open the store, he took a $40,000 bank loan and borrowed $40,000 from his parents to found Victoria’s Secret: a store in which men could feel comfortable buying lingerie. Raymond picked the name Victoria to associate with the refinement of the Victorian era. The Secret was what was hidden underneath the clothes. The company’s first store was located in Stanford Shopping Center in Palo Alto, California. The company earned $500,000 in its first year and Raymond promptly started a mail order catalog and opened three more stores.
In 1982, Raymond sold the Victoria’s Secret company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, the founder of The Limited, for about $1 million. By the early 1990s, Victoria’s Secret had become the largest American lingerie retailer, topping $1 billion.
Victoria’s Secret is one of the most powerful, sexy and glamorous stores in the world, where you’ll find a dazzling assortment of intimate apparel, beauty products, sleepwear, hosiery and more.
Click here for the Victoria’s Secret website.
Victoria’s Secret stores can be found at the following airports:
Latest articles about Victoria’s Secret
Victoria’s Secret are releasing their new fragrance – Scandalous Dare – on October 20th. Keep an eye out for it at perfume and beauty outlets at airports around the world (Victoria’s Secret have a store at Munich Airport for example). Watch their announcement video featuring the Victoria’s Secret Angels Sara Sampaio & Jasmine Tookes.[vc_single_image image=”1731″ […]