Primera Air takes off for New York for first time

Primera Air has marked the launch of its London Stansted to New York route with a dazzling Broadway show, including performances from New York-based production, West Side Story.

Officially launching the Airbus A321neo aircraft, the celebrations kicked off in London Stansted’s departures lounge with performers putting on a show for official representatives of the airline, as well as lucky holiday-makers and passers-by.

Anastasija Visnakova, chief commercial officer at Primera Air commented: “We are delighted to mark this exciting occasion by bringing New York’s Broadway to the home of the West End.

“We have already begun operations in London and really wanted to make a song and dance of the fact that we’re aiming to make expensive long-haul travel history.”

More routes from London Stansted will be launching this summer to Boston, Toronto and Washington DC.

Primera Air is a low-fare Nordic airline that operates flights from Europe to more than 70 destinations across the Mediterranean, Middle East, Asia, Caribbean and North America.

Take a look at some shots from the launch here.

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