“An exciting, dynamic atmosphere”: International Shoppes reveals expanded shopping arena at New York JFK T1

USA. International Shoppes has opened 5,800sq ft of upgraded space at New York JFK International Terminal 1, with much-enhanced retail areas for liquor & tobacco, confectionery and luxury goods.

The expansion and renovation project complements the separate opening at JFK T1 of International Shoppes’ largest airport store, a 7,200sq ft beauty outlet, just over a year ago. At the time this more than doubled the space available for beauty in a new space and freed up space for the other categories noted above. Construction of the revamped store was completed in August, with the final touches in place since late October.

Liquor, tobacco and confectionery have each grown their space by around +50% compared to the previous store, with new brands across these categories and in fashion & accessories, including watches, jewellery and sunglasses. Entranceways have been extended to allow greater visibility into the store, with aisles also widened for better orientation and ease of passage.

International Shoppes Director Scott Halpern said: “Once we opened the new beauty space we were able to fully renovate the existing store, which had been in place for 20 years. We have done some renovations but never a full and complete makeover. We basically had a blank canvas. It means that combined, we have 13,000sq ft of new space at T1.”

He added: “With two expanded entry points you can see deep into the store and find the category you want easily. On one side where we had beauty previously we have extended the entrance to around 25ft; on the other where we had luxury we have opened up a wall so the entrance is 35ft compared to 10ft before, and there you can see all of the heavyweight brands. There are clean sightlines and wider aisles for travellers, making it much easier for them to view and to walk through.”

Spirits & wines is among the major beneficiaries with a strong emphasis on single malts and bourbons in the expanded area. There are personalised spaces for the first time for many brands, including Martell, Jameson, The Glenlivet, The Macallan, Glenfiddich, The Balvenie, Dewar’s, Tito’s, Crown Royal, Jim Beam, Glenmorangie and The Dalmore, as well as an area for local and craft spirits.

Confectionery is now placed at the front of the store as a footfall driver. Halpern said: “We have been able to bring in ten back wall fixtures for leading brands. It is really well showcased and an entry point into the store for the consumer. We see confectionery as a drawcard.” Brand owners with personalised space for the first time include Hershey’s, Mars, Ferrero and Tea Forte.

In tobacco, the retailer partnered with Altria to develop a new category design, revealed here for the first time in North America. Around one third of the category is dedicated to Marlboro. “It’s an entirely new approach and delivers an immersive experience,” said International Shoppes Director Matthew Greenbaum. “The Altria team deserve great credit. It also features the launch of a new high-end edition of Marlboro, bringing something new to the category.” Another highlight in tobacco goods is a humidor developed with Davidoff, said the retailer.

New space has been developed for luxury brands, while sunglasses has also been much enhanced. Chopard is a new brand for International Shoppes at T1, while others with their own space for the first time (in shop-in-shops) include Gucci, Hermès and Tissot.

Other attractions include a tasting bar in the heart of the store. Greenbaum noted: “This is a great way to get people into the shop and to keep them circulating. We have tasting events every day, not only in spirits, but also in wine and confectionery.”

The new-look space also carries a strong emphasis on digital engagement with the consumer.

“We have really enhanced our digital footprint,” said Greenbaum. “The store front features a 20ft floor to ceiling wrap that can broadcast key brand messages. In confectionery one column is wrapped in a digital display, for which we urge brands to create unique digital content. And above the tasting bar a circular display features brands that are on show. International Shoppes has also developed content so we can create continuity across each. Digital is a dedicated focus of ours now and it has helped to create an exciting, dynamic atmosphere in the store.”

The IS Duty Free store branding is similar to that in the beauty store opened last year, the company added. The P&C store is performing “tremendously” said the retailer.

Halpern said: “We have had the opportunity to add a further 300sq ft to the beauty space so we are moving Chanel and Dior to new locations, while SK-II has done so well that it will have its own back wall. We will add further new brands to back wall space of 5ft to 12ft and continue to change the range as consumers demand.”

JFK T1 serves only international flights. Key users include Lufthansa, Air France, Korean Air, Japan Airlines, Aeroflot, Eva Air, Air China, China Eastern, Austrian Airlines, Turkish Airlines, Alitalia, Royal Air Maroc and others.

Read the full article at The Moodie Davitt Report

Frequently Asked Questions about “An exciting, dynamic atmosphere”: International Shoppes reveals expanded shopping arena at New York JFK T1

“An exciting, dynamic atmosphere”: International Shoppes reveals expanded shopping arena at New York JFK T1 Reviews
Name
Email
Review Title
Rating
Review Content
Map of “An exciting, dynamic atmosphere”: International Shoppes reveals expanded shopping arena at New York JFK T1
Click to view map
Map of “An exciting, dynamic atmosphere”: International Shoppes reveals expanded shopping arena at New York JFK T1

Latest Blog Articles

Molton Brown celebrates the return of Christmas in travel retail with new Merry Berry & Mimosa Collection

Molton Brown celebrates the return of Christmas in travel retail with new Merry Berry & Mimosa Collection

The festive season is almost upon us once more and for the first time in three years, the travel retail industry is looking forward to celebrating the holiday with travellers in stores and on board. To mark this joyous occasion, British fragrance experts Molton Brown are bringing the cheerful chaos of Christmas to life with […]

Continue Reading…

Casualfood opens three more dining concepts at Berlin Brandenburg Airport

Casualfood opens three more dining concepts at Berlin Brandenburg Airport

Casualfood Head of Gastronomy Michael Schorm said: “The opening of our three new outlets is a major next step for us at Berlin Brandenburg Airport. “We have now opened all eight different concepts there and we are pleased that casualfood, as the largest gastro operator at Berlin Brandenburg, can finally present itself there in all […]

Continue Reading…

Ryanair Becomes First Airline In Europe To Sign Up To Citi’s New Sustainable Deposit Solution

Ryanair Becomes First Airline In Europe To Sign Up To Citi’s New Sustainable Deposit Solution

Ryanair, Europe’s largest airline, has partnered with Citi to become the first European airline to deposit funds in its new Sustainable Deposit Solution, which launched earlier this year. This will enable Ryanair to invest excess cash to support different sustainable financing projects across Citi’s portfolio, such as renewable energy, water conservation, healthcare and education in […]

Continue Reading…

easyJet and easyJet holidays celebrate World Kindness Day by surprising passengers with free flights

easyJet and easyJet holidays celebrate World Kindness Day by surprising passengers with free flights

easyJet and easyJet holidays have celebrated World Kindness Day by creating special moments for its customers in the airport, surprising unsuspecting travellers with easyJet return flights and easyJet holidays vouchers. World Kindness Day has been observed annually across the globe for over 30 years and this year easyJet is spreading a simple message: it’s easy […]

Continue Reading…

Zurich Airport revises full-year forecast on strong traffic growth

Zurich Airport revises full-year forecast on strong traffic growth

SWITZERLAND. Zurich Airport retail and dining turnover reached CHF49.9 million (US$52.9 million) in October, a rise of +36.3% compared to October 2021. This was 94.1% of the 2019 monthly figure of CHF52.9 million. The commercial figures were buoyed by a +49.8% leap in passenger traffic year-on-year, to 2.4 million. Airside spend per passenger slipped by […]

Continue Reading…

Anthon Berg launches Baileys Irish Cream chocolate bottles

Anthon Berg launches Baileys Irish Cream chocolate bottles

Liqueur chocolate specialist Anthon Berg has revealed a new Baileys Irish Cream chocolate bottle line. Set to roll out to travel retail next year, Baileys Irish Cream will be available in three SKUs and is expected to bring incremental growth to the brand’s existing range of chocolate bottles. The new product was highlighted at TFWA […]

Continue Reading…

Turkish Airlines was awarded the “Airline Sustainability Innovation of the Year” Award by CAPA

Turkish Airlines was awarded the “Airline Sustainability Innovation of the Year” Award by CAPA

As Turkish Airlines is making waves in the national and international arena with its sustainability-focused activities and awards, the flag carrier was awarded the “Airline Sustainability Innovation of the Year” award by CAPA – Centre for Aviation for its innovative efforts within the scope of sustainability. The global carrier, which puts sustainability at the center […]

Continue Reading…

Emirates to showcase its latest four class A380 at the Bahrain International Airshow

Emirates to showcase its latest four class A380 at the Bahrain International Airshow

Emirates will be displaying its four-class Airbus A380 aircraft at the sixth edition of the Bahrain International Airshow (BIAS) 2022, taking place 9-11 November 2022 While the A380 will definitely make a huge splash, the much smaller Emirates Flight Training Academy’s Embraer Phenom 100EV jet will also feature at the show and instructors will be […]

Continue Reading…

Offset CO₂ emissions directly on board with Lufthansa

Offset CO₂ emissions directly on board with Lufthansa

Lufthansa passengers can offset the CO₂ emissions of their flight directly on board. The offer is available immediately on all Lufthansa flights worldwide with Internet connectivity. After a successful test run, the airline is now offering this service to its guests on a permanent basis. The new service offer underlines Lufthansa’s clear strategy to lead […]

Continue Reading…