Bacardi partners with Dubai Duty Free for latest Exceptional Cask Series launch

Bacardi Global Travel Retail has partnered with Dubai Duty Free for the latest release in the Exceptional Cask Series of rare, limited edition special finish aged single malts.

Aberfeldy 19yo Exceptional Cask Small Batch (pictured above) is blended from four rare casks from the cellars of the Aberfeldy distillery, which was founded in 1896. The small batch whisky has been selected and crafted by Malt Master Stephanie McLeod.

One of the whiskies spent its entire maturation period in an ex-sherry cask. The other three, after spending 15 years in refill casks, were then placed into Oloroso sherry casks for four years of additional maturation.

Aberfeldy 19yo is being introduced this month at 13 Dubai Duty Free stores across Dubai International. It is presented in special edition packaging, including bottle numbering, that celebrates its exclusivity at Dubai International.

Bacardi Global Travel Retail said it wanted to attract both single malt connoisseurs and collectors as well as new generations of adult whisky drinkers.

One of the sherry casks used in the ageing process will be displayed in an in-store sales presentation in December, as travellers will be able to discover more about the “craft, texture and aroma” of the process.

“The Aberfeldy Exceptional Cask 19yo Sherry Finish is a remarkable addition to the Exceptional Cask series and we are delighted to partner with Dubai Duty Free,” said Bacardi Global Travel Retail Regional Manager, Middle East and Africa Sandeep Chugh.

“The Exceptional Cask series, inaugurated in May 2018, has injected prestige and credibility, helping make travel retail an essential destination for those seeking award-winning quality, aged heritage and rarity among the world’s very best aged Scotch whiskies.

“Over the past year to 18 months the powerful surge by Aberfeldy in sales across Europe and Asia has demonstrated the brand’s exceptional ability to innovate with new launches that engage and convince the sophisticated whisky shopper and I am confident that [this] launch will further consolidate that success.”

Dubai Duty Free Executive Vice Chairman and CEO Colm McLoughlin added: “Dubai Duty Free is determined to offer our guests the very best shopping experience and we are delighted to partner with Bacardi Global Travel Retail in presenting the Aberfeldy Exceptional Cask 19yo Sherry Finish as an exclusive in our stores.  This is an exciting launch that will not only attract whisky collectors and connoisseurs but also provides a stunning gifting opportunity, available only at Dubai International.”

Bottled at 43% ABV, the 70cl Aberfeldy Exceptional Cask 19yo Sherry Finish is presented in a gift pack with a RRSP of US$150.

Read the full article at The Moodie Davitt Report

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