Asian travel retail distribution company Blue Chip Group has entered the inflight channel with new listings confirmed for four of its brands.
Cosmetics brands Banila Co, Papa Recipe, CLIO and Jayjun are available on Cathay Pacific, Cathay Dragon, Hong Kong Airlines and Hong Kong Express from July to September. According to Blue Chip Group, initial sales of the brands’ skincare and make-up products are exceeding expectations.
Blue Chip Group said it will extend its inflight business with further listings in Q4 of this year and Q1 of 2018. Confirmed partners are Singapore Airlines, China Airlines, Tiger Air and others.
Jayjun specialises in skincare and face masks
Blue Chip Group Vice President Flora Lee* said:
“The successful inflight launch is proof that Korean beauty is not a short-term trend, it can become a long-term business. Although, we need to watch out for rising cultures and brands from other countries which could be our competition. With the growth of the business, Blue Chip Group has shown its ability to lead the market. Our next stop? Global brands. Stay tuned.”
In related news, Blue Chip Group’s Leaders and Mediheal brands recently launched onboard the Norwegian Joy ship with Dufry.
