Shannon Retail Innovation partners with Identity to launch e-Voyager interactive app

Creative design specialist Identity has partnered with Irish agency Shannon Retail Innovation to pre-launch e-Voyager, a multi-feature, interactive shopping platform.

Over the past 15 years, Identity has produced magazines for leading airlines including Retail Therapy for Virgin Atlantic, Vibe for Etihad Airways and British AirwaysOn Board Menu.

Its e-Voyager is described as the “tool set to revolutionise travel retail”, designed to “fast-track the long-awaited digital shift in the industry”.

The app aims to help concessionaires, airlines and travel companies to reach their customers in innovative ways. It offers a range of ecommerce, user engagement and analytics features and is, according to Identity, the “first of its kind to take infight shopping to a new, immersive level”.

With an easy-to-use interface, the app offers online and offline browsing modes and customisable design and layout. Shoppers will be able to browse, share, review and purchase items at home, onboard or on the go. An integrated AR ‘Try-on’ feature offers the opportunity to virtually try watches, makeup and accessories before buying.

E-Voyager offers retailers and operators engagement boosting tools and an integrated analytics capability to align their marketing strategy with their customers’ in-app actions. From targeted notifications and offers to measured clicks, engagement and conversion data, the app will enable them to shape their content around user behaviour to target customers.

A dedicated admin portal is designed to manage orders, promotional activity, cut-off times and customer communications across multiple or single airlines.

Identity Director Michael Dennington said: “As global shopping habits continue to change and evolve at a rapid pace, we felt it was time for the industry to get ahead of the curve and take full advantage of the amazing technologies available

“We’re thrilled to be leading this exciting change, and with plans for e-Voyager to launch across airlines and expand further to the cruise industry and airports as early as April 2021, we look forward to seeing its impact very soon.”

Shannon Retail Innovation Founder Joe Harvey added: “I have been fortunate to work with Identity on the award-winning Vibe magazine for Etihad during my time at Retail in Motion and I believe that e-Voyager offers retail programme changes that are needed and opportunities especially in inflight retail.”

Read the full article at The Moodie Davitt Report

Leave a Reply

Your email address will not be published.

Latest Blog Articles

Jet2.com was only UK airline not to cancel a single flight in July

Jet2.com was only UK airline not to cancel a single flight in July

Jet2.com was the only UK airline not to cancel any flights during the busy month of July, flight data published by leading travel intelligence company OAG reveals. Despite the leading leisure airline operating thousands of flights and carrying over two million customers during July, OAG data shows that Jet2.com operated every flight without making a […]

Continue Reading…

JetBlue lauches Boston to London service

JetBlue lauches Boston to London service

JetBlue has announced it has officially launched service from Boston’s Logan International Airport (BOS) to London’s Gatwick Airport (LGW). JetBlue’s daily nonstop service is part of the airline’s focus city strategy and its long-term transatlantic growth plans. London was the largest nonstop market not currently served by JetBlue from Boston and is among the most […]

Continue Reading…

South Korea to raise inbound duty free allowance to US$800

South Korea to raise inbound duty free allowance to US$800

SOUTH KOREA. The Korean Finance Ministry today announced plans to raise the duty free allowance for inbound travellers from US$600 per person to US$800. The news was reported earlier by Yonhap News Agency (original story here). Crucially, the revised rules to be introduced call for a doubling of the alcohol limit for international arrivals from […]

Continue Reading…

A taste of the Music City: Famous downtown steakhouse brand opens at Nashville Airport

A taste of the Music City: Famous downtown steakhouse brand opens at Nashville Airport

USA. The Southern Steak & Oyster, a well-known downtown Nashville steakhouse, has opened a full-service restaurant and bar in Concourse D of the South Terminal at Nashville International Airport. The new 3,589sq ft restaurant will be jointly operated by TomKats Hospitality owner Tom Morales, who concessionaire Fraport Tennessee describes as a “legendary restaurateur”, and Skyport […]

Continue Reading…

Malaysia Airlines partners with Kapten Batik for eco-friendly fashion collection

Malaysia Airlines partners with Kapten Batik for eco-friendly fashion collection

MALAYSIA. Enrich, the Malaysia Airlines travel and lifestyle loyalty programme, has partnered with local fashion & accessories brand Kapten Batik to launch an eco-friendly capsule collection. The collection was officially launched by environmental and social activist Her Royal Highness Tengku Datin Paduka Setia Zatashah Sultan Sharafuddin Idris Shah at The Curve shopping mall in Petaling […]

Continue Reading…

Emporio Armani makes stylish debut with Hainan Tourism Duty Free Shopping Complex

Emporio Armani makes stylish debut with Hainan Tourism Duty Free Shopping Complex

CHINA. Emporio Armani has teamed up with Hainan Tourism Investment Duty Free Co. to open a boutique at the Hainan Tourism Duty Free Shopping Complex (HTDF). To celebrate the opening, Emporio Armani is offering -60% discounts on luxury goods and -70% offers on its other lines as part of the Hainan Offshore Duty Free Shopping […]

Continue Reading…

easyJet appoints new Chief Customer and Marketing Officer

easyJet appoints new Chief Customer and Marketing Officer

easyJet has appointed Robert Birge to the new role of Chief Customer and Marketing Officer, sitting on the airline’s management board. This role brings together a number of key areas including Marketing, Digital, Customer Service along with Customer Experience and Insight. Robert will join the airline later this month. Robert is a highly experienced leader […]

Continue Reading…

Brockmans Gin debuts at Ben Gurion Airport

Brockmans Gin debuts at Ben Gurion Airport

ISRAEL. British super-premium gin brand Brockmans has made its travel retail debut at Tel Aviv Ben Gurion International Airport. The listing, made through retailer James Richardson, is a milestone for Brockmans as it seeks to build its travel retail footprint. Brockmans was recognised by IWSR as the largest privately-owned British super-premium gin brand of 2020. The […]

Continue Reading…

Emirates Skywards makes a splash this summer

Emirates Skywards makes a splash this summer

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is giving members even more reasons to explore the world this summer with exclusive bonus Miles offerings. Enjoy splurging and rack up Miles this August on flights, hotel stays, car rentals, lifestyle partners and much more. Earn up to 15,000 Miles on hotel stays Emirates […]

Continue Reading…

Bouncing back: Retail performance gathers strong momentum at Changi Airport

Bouncing back: Retail performance gathers strong momentum at Changi Airport

SINGAPORE. Changi Airport Group (CAG) has delivered a positive update on retail activity at Singapore Changi Airport, as air travel recovers strongly with passenger traffic surpassing 50% of pre-COVID levels in June. The airport operator noted that a steady recovery in retail sales buoyed by the relaxation of border restrictions in the Asia Pacific region. […]

Continue Reading…