Nestlé International Travel Retail (NITR) is the latest leading brand owner to confirm its participation at the China International Consumer Product Expo, to be held at the Hainan International Convention and Exhibition Center, Haikou, from 7-10 May. As part of the Nestlé stand at the Expo, NITR will have a dedicated area to highlight key travel retail brands KitKat, Smarties and Nestlé Swiss.
Travel retail exclusive brand Nestlé Swiss will also be showcased in a separate area within the exhibition with other group brands to illustrate the company’s ‘Swissness’.
Visitors will see the most recent additions to the Nestlé portfolio including the new KitKat Senses Tablets, available in three flavours: Caramel Crisp, Cookie Crumble and Hazelnut Crunch. These Tablets join the highly Senses range including Mini Moments and Mini Desserts.
Smarties – the first children’s global confectionery brand to move to paper across all formats – offers a range of ‘learn through play’ products in travel retail, a variety of which can be seen in Hainan. These include the travel retail exclusive Music Creator which includes a flute, music book and links to digital content. Also available are the Smarties Giant Tube, Creator Book, Toppers and various sharing bags and pouches.
The latest introductions from Nestlé Swiss include 170g tablets in four flavours: dark chocolate with candied orange peel pieces and cocoa nibs, milk chocolate with cranberries, hazelnuts and almonds, milk chocolate with grapes, almonds and hazelnuts, and new addition dark blueberry.
“During an exceptionally challenging 12 months the bright light of international travel retail has been Hainan. As such it is exciting for Nestlé’s travel retail division to be part of this Expo,” said NITR General Manager Stewart Dryburgh. “We are delighted to exhibit as part of the Nestlé China corporate stand, introducing a unique portfolio of globally loved confectionery brands which stand out from the domestic market by being exclusively available to travellers.”
Read the full article at The Moodie Davitt Report