British fragrance brand Molton Brown has extended its Jasmine & Sun Rose fragrance line with a new Eau de Parfum.
It was launched in mid-January and is now available in worldwide travel retail.
“Jasmine & Sun Rose was also our first ever Chypre fragrance back in September 2018 when the collection first launched, demonstrating Molton Brown’s journey to address any olfactive gap within our fragrance portfolio” — Molton Brown Associate Director Global Travel Retail Rosie Cook
The Jasmine & Sun Rose Eau de Parfum has been described as an “ode to the multi-faceted quality of jasmine” by its perfumer Julie Pluchet.
The new Eau de Parfum uses the same olfactory skeleton as the original Eau de Toilette, with Egyptian Jasmine as the key ingredient. However, it offers a stronger oil concentration than the original and is enhanced with davana oil.
The Eau de Parfum was launched as a follow-up to the Jasmine & Sun Rose fragrance collection, which is made up of an Eau de Toilette, Bath & Shower Gel, Body Lotion, Bathing Oil, and Body Oil. The Eau de Toilette — which was originally launched in September 2018 — won the ‘CEW Beauty Award for Best New Fragrance 2019.’
The Jasmine & Sun Rose fragrance collection has consistently performed well in travel retail and has remained as one of Molton Brown’s top ten performing fragrance collections since its launch.
For Molton Brown Associate Director Global Travel Retail Rosie Cook, the launch of the EDP further solidifies the brand’s positioning. She said: “Molton Brown is delighted to be extending and developing our offer in both the niche and luxury fragrance markets for our travel retail customers.”
Cook added, “The new Jasmine & Sun Rose Eau de Parfum is the perfect addition to our fragrance offer. The Eau de Toilette as well as the bath & body collection have known huge success with shoppers in travel retail as well as in the high street since their launch in September 2018.
“Jasmine & Sun Rose was also our first ever Chypre fragrance back in September 2018 when the collection first launched, demonstrating Molton Brown’s journey to address any olfactive gap within our fragrance portfolio as well as our commitment to providing the perfect scents for our customers around the world.”
Read the full article at The Moodie Davitt Report