L’Oréal Travel Retail has launched the 2017 Kiehl’s holiday collection, said to be the brand’s biggest to date, in travel retail Americas and travel retail Asia Pacific.
Continuing its collaboration with world-renowned artists, Kiehl’s has partnered with graphic artist Kate Moross to create special packaging for its products.
The holiday collection includes Crème de Corps, Crème de Corps Whipped, Ultra Facial Cream and Calendula Toner. For the first time, Kiehl’s has added its Midnight Recovery Concentrate, Butterstick Lip Treatment and special-edition Grapefruit, Lavender, and Coriander bar soaps to the holiday collection.
The Kiehl’s x Kate Moross holiday collection also includes celebratory customisable gift sets for travellers who wish to personalise their holiday gifting with the Kiehl’s products of their choice.
Kiehl’s has also partnered with Disney to decorate its products, including body treatment Crème de Corps, in Mickey Mouse-themed packaging.
Other Disney x Kiehl’s holiday collection products include custom ‘Mickey’ patterns on holiday gifting sets, totes, gift bags and more.
Guest appearance: Mickey Mouse decorates the brand’s Crème de Corps
In travel retail, the Kiehl’s holiday collection is being supported by special activations featuring Kate Moross’s designs. At Denver Airport, passengers are invited to celebrate the holidays and share a ‘happy moment’.
Kiehl’s holiday collection animations are taking place in Asia Pacific locations including T Galleria Beauty by DFS at Causeway Bay, Hong Kong
Kiehl’s described the Denver Airport activation (pictured) as “a new illustration of retailtainment”
