March sees the limited release of The Bloomsbury Set by Jo Malone London into the global travel retail sector. The collection is a set of five fragrances:

  • Blue Hyacinth
  • Tobacco & Mandarin
  • Whisky & Cedarwood
  • Garden Lilies
  • Leather & Artemisia

Master Perfumer Yann Vasnier said: “When we visited Charleston, in the middle of the English countryside, I didn’t know what to expect but I fell in love with it. When I was there, I made a storyline in my head from morning to afternoon to evening, so the five fragrances have a natural evolution. What I particularly loved about The Bloomsbury Set was the juxtaposition of domesticity and simplicity with this hugely intellectual environment.”

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