March sees the limited release of The Bloomsbury Set by Jo Malone London into the global travel retail sector. The collection is a set of five fragrances:
- Blue Hyacinth
- Tobacco & Mandarin
- Whisky & Cedarwood
- Garden Lilies
- Leather & Artemisia
Master Perfumer Yann Vasnier said: “When we visited Charleston, in the middle of the English countryside, I didn’t know what to expect but I fell in love with it. When I was there, I made a storyline in my head from morning to afternoon to evening, so the five fragrances have a natural evolution. What I particularly loved about The Bloomsbury Set was the juxtaposition of domesticity and simplicity with this hugely intellectual environment.”
