Gucci unfolds its final fragrant Bloom, Nettare di Fiori

How does the meadow flower its bloom unfold?
Because the lovely little flower is free – William Wordsworth, A Poet! He Hath Put his Heart to School

Coty today launched into travel retail Gucci Bloom Nettare di Fiori, “the final chapter” of the first portfolio of women’s fragrances by Gucci Creative Director Alessandro Michele.

The new line (#InBloom), available in 30ml, 50ml and 100ml, goes on counter in travel retail this month in Europe and the Americas. Asia will follow in September.

Coty unveiled the initial Gucci Bloom fragrance in May 2017, Michele’s debut Gucci scent developed in collaboration with Master Perfumer Alberto Morillas. It was followed earlier this year by Bloom Acqua di Fiori.

The Gucci Bloom Nettare di Fiori campaign was shot by British photographer Glen Luchford, who earlier played a key role in Michele’s reimagining of Gucci in the designer’s inaugural 2015 campaign for the luxury brand. The Gucci Bloom Nettare di Fiori campaign again stars American actress Dakota Johnson; US model, writer and actress Hari Nef; and New York-based curator and writer Petra Collins, featured inside an apartment taking tea. Around them nature flourishes as overgrown plants and flowers entwine the space.

Gucci Bloom Nettare di Fiori, described as a “rich, blooming floral perfume”, builds on the original scent to an intense Chypre essence. Coty said that the line is deepened in sensuality and intensity.

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