QATAR. Qatar Duty Free (QDF) has brought a touch of the south of France to Hamad International Airport (HIA) by unveiling the Maison de Parfum Pavilion by Dior, featuring the fragrance house’s private perfume collection.
Passengers departing, arriving or transiting through HIA encounter a replica of the Dior perfume laboratory in Grasse, France, where they can discover the origins of Parfum Christian Dior’s craftsmanship. The brand’s full fragrance catalogue is on display, with specific focus on male and female best-sellers, including Sauvage, Dior Homme, Miss Dior and J’adore.
QDF Senior Vice President QDF Luis Gasset said:
“The exclusive Dior Pavilion will enhance passengers’ experience while shopping, giving them the opportunity to try technology by being transferred to Grasse gardens in France through Virtual Reality and enjoy the customisation or personalisation of their purchases with special engraving and wrapping services.”
This is the third consecutive year that QDF has collaborated with Parfums Christian Dior to create a special experience for passengers. In 2015, the pavilion featured a ‘Bed of Roses’ installation displaying 6,000 hand-planted flowers. Last year the collaboration featured a 180sq m animated Dior Les Parfums installation inspired by the ‘Rose de Mai’.
The Grasse gardens are brought to life through Virtual Reality technology inside the Pavilion
