Bowmore launches Designed by Aston Martin a limited-edition, travel retail exclusive collection

Bowmore Islay Single Malt Scotch Whisky today unveiled the first in a range of Designed by Aston Martin limited-edition collections, exclusively in global travel retail (GTR).

The launch signifies the coming together of Bowmore’s GTR whiskies with the design team at Aston Martin to create a striking bottle and pack design, giving the existing range a stylish and eye-catching new look.

Through these innovative limited-edition bottle and packaging designs, customers can explore a new visual interpretation of Bowmore as well as gain insight into the fascinating and intriguing automotive world.

As reported, the two great British brands struck an intriguing partnership in 2019, to create a range of exclusive products and experiences. The partners unveiled the first in a series of joint creations, an ultra-limited-edition Islay single malt called Black Bowmore DB5 1964 (£50,000/US$65,600 a bottle) in August 2020, followed by the launch of the stunning Aston Martin DBX Bowmore Edition SUV last December.

The existing Bowmore 10, 15 and 18 Years Old single malts, part of an annually released collection, acted as the inspiration for Aston Martin’s car design experts to capture the essence of their own legacy in addition to showcasing the distinctive character of each of the three whiskies, Bowmore said.

The resulting designs pay homage to iconic cars from the prestigious brand’s heritage, which themselves made an unforgettable impact on Aston Martin’s evolution and design philosophy.

The Bowmore 10 Years Old is paired with the game-changing Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932. “Both clearly expressing a bold and confident style, these two creations push the boundaries,” Bowmore said.

Read the full article at The Moodie Davitt Report

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