Specialist experiential agency Blackjack Promotions has teamed up with Stoli Group’s flagship brand Stoli vodka to target ‘cosmopolitan’ travellers at London Gatwick Airport.
The promotion, which took place at the World Duty Free store in Gatwick South Terminal, offered travellers samples of the brand’s signature Stoli Mule serve plus Stoli Elit and Stoli Gold. Blackjack delivered full production and installation of the promotional stand along with trained brand ambassadors, plus full logistics and consumables support.
The sampling activation aimed to target Stoli’s key customers – young, active travellers between 20 and 48 who are ‘cosmopolitan’ and open to new opportunities. Blackjack’s brief was to create brand awareness for the full range of Stoli original, Stoli Elit and Stoli Gold and to drive sales by educating consumers on Stoli and how to use it in the Stoli Mule. Customers were incentivised by a mini Stoli Mule cup gift-with-purchase.
Stoli Group Global Duty Free/Travel Retail Director Jean-Philippe Aucher said:
“Blackjack is our long term partner, with whom we have been doing many promotions across the UK. Blackjack provides not only the stellar promoter staffing solutions, but also exceptional quality services for building and branding activation slots. Everything we do with Blackjack is high quality, always within budget and always to deadlines.”
Blackjack’s brief was to capture Stoli’s ‘cosmopolitan’ customer demographic
Blackjack Promotions Head of Experiential Andy De Vito commented:
“Stoli are such a great client to work with – they always take a collaborative approach when planning activations. This latest work is a great example of how we are now able to offer full service capabilities, meaning one point of contact for our client throughout their activation. Stoli have fantastic products and an amazing brand and we look forward to working with them on future projects.”
