Bahrain Duty Free have upgraded their Hermès Parfums counter at Bahrain International Airport (BAH) from 3sqm to a huge 15sqm area. This comes off the back of Bulgari opening a fragrance counter as expansion continues at the airport.
Hermès Parfums’ Middle East Director Paul Tager said: “The new setting is home to a sizeable collection of olfactory creations from the house of Hermes; and has been designed as a welcoming space that harbours a world of marvels. We invite Bahrain Duty Free customers to explore, among other fragrances, the Hermessence collection. These poetic perfumes represent creative freedom; and are singular compositions that perfectly capture the essence of the perfumer’s craft and skill.”
Bassam Al Wardi, General Manager at Bahrain Duty Free said: “The passenger journey through the new departures retail hub is taking on a new dimension virtually every week as we continue our season of dynamic, phased launches. It is vital that we acknowledge and act in response to a shifting travel retail landscape, and in extending our portfolio of luxury brands we are satisfying the shopping desires of the travelling audience and working hand-in-hand with all our partners to ensure that Bahrain Duty Free is recognised for its duty free experience.”