Bulgari opens fragrance counter at Bahrain

A new and improved Bulgari fragrance counter has been opened at Bahrain International Airport by Bahrain Duty Free. The new counter is much bigger, expanding a massive 400% from 3sqm to 12sqm.

Bulgari Area Sales manager Loic Le Toux said: “In partnership with Bahrain Duty Free and Aer Rianta International, Bulgari is proud to be the first brand to unveil its new interior design concept in the newly refurbished Bahrain Duty Free shop. A highlight of the new counter will be the exclusive high-end Le Gemme collection, which is only available at selective doors worldwide. Our luxurious counter concept will further intensify the visibility of Bulgari perfumes in the travel retail domain; and is equally perfectly aligned with Bahrain Duty Free’s own premium strategy”.

Bahrain Duty Free general manager Bassam Al Wardi said: “With the unveiling of the new Bulgari space we have added a further element of upscale excitement to our existing collection of internationally renowned fragrance and cosmetics brands. By creating a stunning showcase such as this, Bahrain Duty Free continues to demonstrate its commitment to delivering a world-class travel retail experience; adding value not only to the passenger and airport experience, but to the Kingdom’s tourism economy”.

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