Absolut Vodka introduces ‘cocktails culture’ to Las Vegas Airport

Posted on November 15, 2017 (November 16, 2017) by Rosa Hicks

Pernod Ricard Travel Retail Americas is partnering with Dufry for an #Absolutadventure promotion at Las Vegas Airport.

The pop-up outlet, running until 9 December, highlights ‘cocktail culture’ and the relevance of home entertainment and at-home cocktails. Passengers are encouraged to sample Absolut products and take part in the #Absolutadventure photo experience to snap, post and tag their destinations.

The promotion aims to drive category sales, footfall and brand loyalty. It focuses on pairing two-ingredient cocktails (Absolut and ginger beer for an Absolut Mule and Absolut Soda) and features Absolut Citron, Mandarin and Original. A price promotion offers two bottles of Absolut for US$35.

An Absolut t-shirt is offered as a GWP and travellers posting on #Absolutadventure receive magnets.

Shaken and not stirred: The activation focuses on Absolut Vodka-based cocktails

Passengers are encouraged to take part in the #Absolutadventure photo experience to snap, post and tag their destinations

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