SOUTH KOREA. Lotte Duty Free has partnered with Korean Seven, operator of the 7-Eleven convenience store chain, to expand local market sales of so-called domestic customs-cleared duty free goods.
Items will be sold on the 7-Eleven app from 2 May in an effort to target the MZ generation (a Korean pairing of two groups, Millennials born 1981-1995 and Generation Z born 1996-2005).
All products can be purchased without the buyer having to leave the country. They will be delivered to the purchaser’s home within two to three days.
