Lotte Duty Free launches partnership with 7-Eleven app for local market sales

SOUTH KOREA. Lotte Duty Free has partnered with Korean Seven, operator of the 7-Eleven convenience store chain, to expand local market sales of so-called domestic customs-cleared duty free goods.

Items will be sold on the 7-Eleven app from 2 May in an effort to target the MZ generation (a Korean pairing of two groups, Millennials born 1981-1995 and Generation Z born 1996-2005).

All products can be purchased without the buyer having to leave the country. They will be delivered to the purchaser’s home within two to three days.

Read the full article at The Moodie Davitt Report

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