L’Oréal Travel Retail Asia Pacific taking part in the China International Consumer Products Expo (Hainan Expo), which runs from 26-30 July, with a powerful presence for its brand portfolio.
The B2B2C event, held at the Hainan International Convention & Exhibition Centre in Haikou, features 1,500 exhibiting brands and 100 local Chinese media.
L’Oréal Travel Retail Asia Pacific occupies a vast 625sq m pavilion, as well as a 20sq m area for Lancôme in the French Pavilion.
The L’Oréal Pavilion showcases the beauty giant’s sense of purpose, which is to ‘Create Beauty that Moves the World’. Described as a sustainable beauty tech showcase, the pavilion houses many multi-sensorial zones.
These are The Future of Beauty, Beauty For Our Planet, Best for Experiential Beauty, Immersive Olfactory Beauty, Diverse Expression of Couture Beauty and Beauty to Come.
