L’Oréal Travel Retail heralds high-profile return to Hainan Expo

Posted on by Rosa Hicks

L’Oréal Travel Retail Asia Pacific taking part in the China International Consumer Products Expo (Hainan Expo), which runs from 26-30 July, with a powerful presence for its brand portfolio.

The B2B2C event, held at the Hainan International Convention & Exhibition Centre in Haikou, features 1,500 exhibiting brands and 100 local Chinese media.

L’Oréal Travel Retail Asia Pacific occupies a vast 625sq m pavilion, as well as a 20sq m area for Lancôme in the French Pavilion.

The L’Oréal Pavilion showcases the beauty giant’s sense of purpose, which is to ‘Create Beauty that Moves the World’. Described as a sustainable beauty tech showcase, the pavilion houses many multi-sensorial zones.

These are The Future of Beauty, Beauty For Our Planet, Best for Experiential Beauty, Immersive Olfactory Beauty, Diverse Expression of Couture Beauty and Beauty to Come.

Read the full article at The Moodie Davitt Report

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