Chocolaterie Guylian has named Sven Adriaenssens as Senior Channel Manager Travel Retail & Duty Free.
Adriaenssens joins the Belgian chocolatier after more than ten years with Diageo, most recently as Head of Route-to-Market.
His newly created role supports the company’s strategic plan to relaunch the Guylian brand – famed as the original Belgian chocolate seashells producer – with a focus on optimising assortment and global distribution.
The refresh includes a new look, improved recipe and packaging and underlines the brand’s commitment to sustainability.
