Chocolaterie Guylian appoints Sven Adriaenssens to key travel retail role

Chocolaterie Guylian has named Sven Adriaenssens as Senior Channel Manager Travel Retail & Duty Free.

Adriaenssens joins the Belgian chocolatier after more than ten years with Diageo, most recently as Head of Route-to-Market.

His newly created role supports the company’s strategic plan to relaunch the Guylian brand – famed as the original Belgian chocolate seashells producer – with a focus on optimising assortment and global distribution.

The refresh includes a new look, improved recipe and packaging and underlines the brand’s commitment to sustainability.

Read the full article at The Moodie Davitt Report

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