A new player, Christian Louboutin, enters the fragrance world

Christian Louboutin is a brand mostly associated with shoes – possibly the most famous shoes in the world, you will be hard pressed to find someone who cannot recognise those striking red soles. But after conquering the shoe world, Christian Louboutin is now trying to conquer the perfume world.

”In a way creating these fragrances is like being a film director. Some directors want to control the acting process, others want to reveal the power of character and personality, this is what I try to evoke with shoes and now with the alchemy of fragrance. I want to give women the means to express themselves and to delight in their femininity.”

Designed by British based Thomas Heatherwick and Heatherwick Studio, the fragrance is as striking for it’s looks as it is for it’s smell. Louboutin has already entered the beauty world with lipsticks and nail polish, so perfume is perhaps the next logical step.

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