UK company Molton Brown have announced impressive growth of 57% last year in the travel retail sector.
Molton Brown Associate Director, Tim Pluess said: “Shoppers in every channel and region of Molton Brown’s business are embracing the brand more than ever, and it is a really exciting time of sustained growth. I’m delighted that travel retail is leading this increase through the close business partnerships we have, and our go-to-market strategy for travel retail – yet there is still so much more we can achieve.”
He continued: “We have been looking at ways to align the customer experience in travel retail with our stand-alone stores. For example, we are now able to offer our signature hand and arm massages in more locations in travel retail thanks to the sinks we have introduced as part of our refit programme.”