This month sees the launch of MAC Shadescents – six new fragrances inspired by the brand’s famous lipstick colors.
“We have a fan base attached to certain lipstick shades” – MAC’s senior vice president and group creative director James Gager
The shades chosen are the brand’s six bestselling lip colors–Ruby Woo, Lady Danger, Heroine, Velvet Teddy, Creme d’Nude, and Candy Yum-Yum–Shadescents.
“It was a very different exercise in the way a fragrance is developed.” – Jennifer Balbier, senior vice president
The release date is not very far away – November 30 – so stay tuned to maccosmetics.com which is where the launch will be happening.