Mast-Jägermeister SE, the family-owned company and maker of the world’s most successful herbal liqueur is launching a new product, Jägermeister Cold Brew Coffee, in the travel retail channel exclusively with Gebr. Heinemann.

Made with natural ingredients, Jägermeister Cold Brew Coffee was launched in the UK and US domestic markets in September 2019 and is the perfect fusion of Jägermeister and intense cold brewed coffee. Rich Arabica coffee and notes of cacao blend seamlessly with the 56 herbs, blossoms, roots and fruits of the original liqueur to create a delicious, well-balanced shot.

Available from January 2020, Jägermeister Cold Brew Coffee will be at global airport stores that are operated or supplied by Gebr. Heinemann, such as in Frankfurt, Berlin, Hamburg and Munich in Germany and further afield in Vienna, Amsterdam, Oslo, Riga, Kiev, Copenhagen, Istanbul, Moscow, Budapest, Johannesburg and Sydney. It is also available on cruise-lines and ferries.

Gebr. Heinemann Director Purchasing Liquor, Tobacco, Confectionery and Fine Food, Rüdiger Stelkens, says: “We are so excited to be working exclusively with Mast-Jägermeister to launch Jägermeister Cold Brew Coffee in travel retail. It’s a fabulous product which taps into a growing consumer trend and set to play an important role in our spirits offering.”

Jägermeister Cold Brew Coffee contains 33% alcohol by volume. It is geared towards shot lovers (LDA to 29) and Jägermeister brand enthusiasts and is also the perfect drink for coffee and chocolate lovers in search of new taste experiences. In line with Jägermeister original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot at -18oC.

Mast-Jägermeister SE Director of GTR, Dietmar Franke says: “Jägermeister Cold Brew Coffee fits seamlessly into our product portfolio. Jägermeister Manifest was launched into GTR in 2017 and this latest innovation further demonstrates our craftsmanship and expertise that strengthens Jägermeister’s position as the number one shot brand in the world.”

The latest IWSR data* shows that Jägermeister has stepped up from #13 to #10 within the international premium spirits brand listing in global travel retail.

Jägermeister was created by Curt Mast more than 80 years ago and the secret recipe remains unchanged. Made from all natural ingredients, its taste is characterised by hints of citrus, ginger and star anise, accompanied by a slightly bitter herbal note.

*IWSR Top 20 Premium Spirits brand lines

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