This month sees the exclusive launch of Martell Cordon Bleu Extra with DFS at Singapore Changi Airport. This is no ordinary launch though, it also has a dedicated pop-up store in Terminal One at the airport which opened on 1st September and will run for 6 weeks (so get there quick as it is about to close!). After a two month exclusivity deal, Martell Cordon Bleu Extra will become available to all the other DFS locations around the globe.
The Senior Vice President of DFS Group, Brooke Supernaw said of the launch “DFS is proud to partner with Martell to debut this extraordinary new expression, Martell Cordon Blue Extra, globally at DFS, Singapore Changi Airport. We’re thrilled to be able to offer our customers such a multi-sensory celebration of this exciting launch. We look forward to sharing the Martell Cordon Blue Extra experience with visitors to DFS, Singapore Changi Airport and subsequently at DFS stores worldwide.”