MAURITIUS. Mauritius Duty Free Paradise (MDFP) has awarded Gebr Heinemann a three-year exclusive supply contract that embraces liquor, tobacco & confectionery, perfume & cosmetics and associated sub-groups. The contract begins this summer.
The contract follows an open tender held in late 2016. The business covers the shops run by MDFP on Mauritius and nearby Rodrigues.
Gebr Heinemann said its success was down to reliability of supply, pricing and its range of services.
Other factors included logistics and compliance excellence; marketing and promotions expertise; assistance with merchandising – with the corresponding training – and the emphasis Gebr Heinemann places on formulating growth strategies for its partners.
Finding Paradise: Celebratory moments at the MDFP contract signing at Gebr Heinemann Headquarters in Hamburg. (From left) Claus Heinemann, (Owner Gebr Heinemann), Rakesh Ragoobeer (CEO MDFP), Racheed Daureeawoo (Chairman MDFP), Naresh Keesoondoyal (Head of Category Management MDFP), Stephan van Groningen (Director Sales of the Distribution Department for Netherlands & Africa at Gebr Heinemann) and Felix Duhnkrack (Account Manager at the Distribution Department for Netherlands & Africa at Gebr Heinemann)
MDFP CEO Rakesh Ragoobeer said:
“‘The Mauritius Duty Free Paradise Co is glad and feels proud to appoint Gebr Heinemann as their main distributor for its international shops based at SSR International Airport, Mauritius.
“MDFP is convinced that Gebr Heinemann’s 138 years of experience in the travel retail business will help to enhance the level of service of our customers; and ultimately bring the required services to sustain our business growth.”
“We are looking forward to a successful collaboration with Mauritius Duty Free Paradise Co. Ltd to make this supply contract a success for all parties involved,” said Gebr Heinemann Director Sales of the Distribution Department for Netherlands & Africa Stephan van Groningen.
The key supply contract covers the retailer’s core product categories
Mauritius Duty Free Paradise Co. Ltd was created in March 2002 to manage the airport duty free outlets, taking over from World Duty Free (Mauritius). The company is a subsidiary of Airports of Mauritius Limited (AML), the owner and operator of Sir Seewoosagur Ramgoolam International Airport in Mauritius. Its parent company holds an 80% majority stake with the other 20% owned by the State Investment Corporation.
MDFP is also the majority shareholder of Rodrigues Duty Free Paradise (RDFP) Company Limited at Sir Gaëtan Duval Airport in Rodrigues.
