Bulldog owner and creator Anshuman Vohra said: “Bulldog is a new kind of gin. When I created it in 2007 I wanted it to be British in attitude with a global mindset. Seeing this promotion at Heathrow airport is a perfect example.”
Gruppo Campari have recently revealed that they have bought Bulldog for $55m with the acquisition expected to officially conclude in the next few weeks.
Gruppo Campari Global Travel Retail director Leigh Irvine added: “Nothing beats the opportunity to promote a brand on home territory. Bulldog epitomises London soul and style, with tremendous gift appeal as a cool souvenir of the city and with an equally strong appeal to younger consumers looking for new drinking experiences. We’re really excited by the look and feel of the campaign and the strength of its stand-out attraction both in-store and from the concourse.”
Buying Manager at World Duty Free Liquor Nigel Sandals added: “Gin is enjoying a huge renaissance within travel retail, people are curious to discover and try something new in the category. We were very pleased to show the exciting and engaging nature of Bulldog with this promotion, which attracted considerable interest and interaction from our passengers at Heathrow.”