Bombay Sapphire goes virtual

After a similar campaign at Heathrow Airport in September, Bacardi Global Travel Retail has introduced it’s Bombay Sapphire virtual reality shopper campaign to Sydney Airport. Whilst wearing a virtual reality headset, the customer will get a bird’s eye view of the Bombay Sapphire distillery at Laverstoke Mill in Hampshire, England.

Bacardi Global Travel Retail Regional Director Vinay Golikeri said: “Bombay Sapphire enjoys enormous popularity in Australia and this campaign capitalises on one of the busiest months of the year at Sydney Airport, enabling us to reach and engage with Bombay Sapphire fans flying out of the city. The virtual reality experience is creating a real buzz in-store and is a perfect opener for our retail ambassadors to continue the brand conversation with shoppers as they move on to taste and discover their ultimate gin and tonic from the Bombay range. The tip cards highlighting top bar venues in Sydney are part of our strategy to elevate the traveller’s experience by considering their broader journey.”

Heinemann Australia MD Constantin Wiesmann said: “We’re delighted to be running another core focus on Bombay Sapphire following great success earlier in the year. It’s a very popular brand with our shoppers and the creative twist in this campaign adds something new and memorable, helping elevate the shopping experience here at Sydney.”

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