Amid growing anticipation of a widespread resumption of overseas travel, Lotte Duty Free has launched a ‘Travel is Coming’ promotion to strengthen benefits for Korean customers.
On 18 April the government eased stringent social restrictions that have been in place for 25 months, ushering in a long-anticipated age of ‘living with COVID’.
The promotion runs from 22 April to 31 May in parallel with major existing marketing events. It includes various online and offline incentives such as additional LDF PAY benefits, a dynamic exchange rate compensation programme, and a reward scheme for frequent shopping.
Lotte Duty Free CEO Lee Kap announced the Travel is Coming online to offline shopping festival, describing it as a stimulus measure to boost shopping by Korean travellers.
