US. Luxottica Group has partnered with Duty Free Americas to highlight the Scuderia Ferrari Ray-Ban eyewear range in Miami International Airport.
The collection was showcased with a series of high-profile promotions in the South Terminal and Concourse D of the North Terminal. The campaign launched in May and ran for three months.
The Ferrari Ray-Ban activations were launched to coincide with the inaugural Formula 1 2022 Miami Grand Prix on 8 May. The collection featured sunglasses styles inspired by the Scuderia Ferrari race car alongside a selection of polarised lenses.
The collection was crafted with state-of-the-art materials including aeronautical-grade carbon fibre, race-proof rubbers and the signature red frame and shield of Scuderia Ferrari.
