Puig has extended its La Femme Prada and L’Homme Prada fragrance range with new Intense versions. La Femme Intense EDP and L’Homme Intense EDP are available now in travel retail Europe, the Middle East and Americas and will roll-out to Asia Pacific in July.
The inspiration for the Intense scents came from the idea of taking Prada’s longstanding ‘obsession’ with gender and placing it under a magnifying glass of perfumery.
L’Homme Prada Intense’s myriad ‘pathways’ are said to create a multi-layered experience. Amber and patchouli notes cross paths with iris, while the introduction of tonka bean brings an oriental dimension to the top.
The Prada L’Homme Intense bottle’s black opacity is said to evoke the elusive nature of the multi-faceted Prada man
La Femme Prada Intense is described as a thorough exploration of the flower. Layers are stripped away to focus on the core of the floral experience. The intensity of the fragrance is achieved by magnifying the notes at the heart: tuberose is multiplied and ylang-ylang is enhanced by the introduction of patchouli.
The fragrance bottles and packaging, functioning as two individual parts of a whole, are complimentary. As with the original L’Homme Prada and La Femma Prada, the bottles feature Prada saffiano leather on the back – burgundy for the feminine scent and black for the masculine.
Millennial actors Mia Goth, Mia Wasikowska, Dane DeHaan and Ansel Elgort once again feature in the promotional film for La Femme Prada Intense and L’Homme Prada Intense.