Pernod Ricard Global Travel Retail is bringing St Hugo’s new home in South Australia’s Barossa Valley to Sydney Airport with an immersive ‘cellar door’ experience.
St Hugo’s new home in the Barossa Valley is a restored building where visitors can taste the collection of St Hugo Australian red wines in a lounge, private underground tasting rooms or as part of a fine dining experience in the restaurant.
The ‘cellar door’ experience in Heinemann Departures Tax & Duty Free is running until September. Travellers are able to taste and purchase exclusive St Hugo Private Collection wines, including Seppetsfield Shiraz and Rowland Flat Shiraz, which were previously only available at the cellar door in the Barossa. Travellers can also take part in guided tastings by St Hugo wine ambassadors and be transported to the home of St Hugo via a virtual reality experience.
A virtual reality experience educates travellers on St Hugo’s longstanding techniques in creating red wines
St Hugo Chief Winemaker Daniel Swincer said: “We wanted travellers to feel welcome and to try some of our exclusive St Hugo wines whilst on the way to their next destination. Our Private Collection wines give us the opportunity to present travellers with a wine they likely haven’t seen before and to tell the story of some of the sub regions of Barossa behind the St Hugo blends using wine instead of words.”
In related news, the St Hugo Private Collection is featuring on the Winter Menu in the Qantas First-Class Lounges in Sydney and Melbourne International airports until the end of August.
