UK. JCDecaux Airport has launched a striking new large format digital advertising space at London Heathrow Airport in partnership with electronics company Samsung.
The 6 metre high totem, called ‘The Golden Gateway’, features a 3mm pitch and is the highest spec screen to be installed at the airport. It is located at the entrance to First Wing, the British Airways First Class lounge.
JCDecaux said up to 2,000 passengers pass through the exclusive security route every day, including British Airways First Class ticket holders, Gold Card members and their guests.
The campaign booked by Cheil through JCDecaux Airport enhances Samsung’s presence in Terminal 5 where there is also complementary copy running on the T5 runway banners.
“We are delighted to launch the First Wing Golden Gateway digital site with Samsung,” said JCDecaux Airport Managing Director Alan Sullivan. “It’s an iconic new airport advertising opportunity and delivers a perfect synergy of technology, luxury and an international tech-savvy audience.”
