MEXICO. Duty Free Dynamics has teamed up with Dufry to activate a Seiko pop-up at Mexico City Benito Juárez International Airport.
The Terminal 1 space was highlighted in an event which coincided with Mexico’s popular ‘Día de los Muertos’ (Day of the Dead) holiday on 2 November.
Seiko highlighted its latest range of watches and welcomed all pop-up visitors with ‘Dead Man’s bread’ and coffee.
Duty Free Dynamics Seiko Brand Manager Monica Martinez said: “This launch event was a great way to introduce or reintroduce the Seiko brand to passengers. It was an experience beyond what the store usually does.”
Duty Free Dynamics underlined the success of the ‘out-of-the-box’ event and noted the “intense” traffic it generated, with over 300 visits in eight hours.
