Ted Baker jewellery, through long-standing licence partner Simon Harrison, has opened a pop-up outside Dufry’s Collection store at London Gatwick North for a month.
Simon Harrison and its exclusive agent in travel retail, McG Consultants, say they are hopeful that the collaboration will drive healthy sales in the lead-up to Christmas. The pop-up boasts a bespoke design, including signature branded cabinets, and showcases an exclusive collection of travel retail items.
McG Consultants Managing Director Richard McGratty said:
“The retail theatre offered by Ted Baker with the impactful lighting, the floor stand’s self-purchase feature and gift-with-purchase bags ensure that this activation cannot be missed.”
The GWP bags include a Ted Baker body wash and nail varnish.
Dufry Global Category Manager for Watches and Jewellery Leila Chouk commented:
“We are delighted to partner with Ted Baker on this exciting pop-up which we are sure will be extremely popular. The exclusive jewellery collection is really different and, as usual, there has been great attention to detail and the unmistakable touch of Ted Baker – it’s particularly appropriate for gifting.”
