Diageo has announced the acquisition of 21Seeds, a super-premium flavoured tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.
21Seeds was founded in 2019 by three female entrepreneurs – Kat Hantas, Nicole Emanuel and Sarika Singh – whose vision was to create “great-tasting, smooth spirits with light touch flavours that are easy to mix and enjoy”.
The co-founders will continue to work on 21Seeds, collaborating with the Diageo North America team to help continue the brand’s growth.
