FRANCE. Roman luxury house Bvlgari has unveiled a refreshed permanent counter in La Samaritaine Paris Pont-Neuf by DFS. The counter is being celebrated with an exclusive pop-up installation, showcasing the Bvlgari Allegra Maxi Shelley collection among other lines.
The counter brings the spirit of the Eternal City to Paris. It features the brand’s signature marble décor with an Art Deco twist, honouring the history and architecture of La Samaritaine. Pavonazzetto displays and travertino gres floors emphasise the colour of a bright saffron wall – all coming together to showcase the vibrancy of the Bvlgari Allegra fragrance collection.
The Bvlgari Allegra collection is the star of the standalone counter. Each scent in the line can be magnified to offer more intensity and numerous personalisation opportunities. The collection comprises seven eaux de parfums: Fiori D’Amore, Riva Solare, Dolce Estasi, Fantasia Veneta, Rock’ N’ Rome and newly introduced Spettacolore and Baciami.
In addition, the Allegra line’s ‘Magnifying Essences’ of Rose, Bergamot, Patchouli, Vanilla, Musk and Myrrh allow the wearer a range of personalisation options to suit every mood and occasion.