THE NETHERLANDS. Retail design and branding consultancy Portland Design has revealed the design concepts behind HMSHost’s revamped Lounge 1 Food Court at Amsterdam’s Schiphol Airport.
The new food court opened in April and has led to a +30% increase in transactions compared to last year, according to HMSHost.
The design is inspired by street food culture and a dynamic market ambience, and aims to present an eclectic mix of food options with each individual outlet retaining its own brand personality, Portland said. The food & beverage offer includes Asian fusion concept Two Tigers, fresh fast food restaurants La Place and Leon, Burger King and a separate beverage station and bar.
New touches to the food court layout are a ‘refresh station’, where travellers can freshen up before and after their meal; digital order points to optimise flow and minimise queuing; and a family area with interactive entertainment for children.
Portland also designed the food court to have stronger visibility from the concourse level, improved signposting, and better wayfinding for customers. The redeveloped space has increased seating capacity, achieved by utilising previously unused areas around the food court, the consultancy said.
“Having worked with HMSHost on the design of the food court at Oslo airport last year, we were delighted to be invited to revive a similar space at HMSHost’s important base in Amsterdam,” said Portland Design Director of Environments Lewis Allen.
“For the Lounge 1 Food Court, we have created a fun and light-hearted concept that balances customer experience and functionality. We have combined commercial considerations with a design that has a reassuringly familiar Dutch spirit of place – contemporary design, some quirky moments and with a gentle sense of humour.”
HMSHost International CEO Walter Seib commented:
“Since the opening in April, the new food court is exceeding our expectations. The open and transparent atmosphere, the diverse range of food items from healthy to indulgence, combined with the extended seating area ensures travellers will enjoy Schiphol to the full before taking off.”