L’Oréal Travel Retail has extended the Emporio Armani fragrance line with two new fragrances for men and women.
Stronger With You for him, an oriental fougère, features pink pepper, chestnut, sage and cedarwood. Because It’s You for her, a fruity oriental, is composed of rose absolute, neroli, vanilla and raspberry. Armani said the scents “speak to a new generation”.
A new dialogue of fragrances for him and for her: Stronger With You and Because It’s You
Because It’s You and Stronger With You are currently being highlighted at Frankfurt Airport with Heinemann before being launched in North American travel retail in August and South America in October.
Share the love: The Frankfurt Airport animation invites travellers to take a selfie in front of a New York skyline backdrop
The promotion at Frankfurt Airport, which started on 1 July, invites travellers to show and share the love through a digital experience. A projection room shows three soap opera episodes, which aim to portray the ‘love through fragrance’ message of Because It’s You and Stronger With You. The promotion also features a selfie station where travellers can take a selfie or make a GIF in front of a New York skyline backdrop. Travellers are then invited to share the image on social media.
Three short films, directed by Fabien Constant, have been released to promote the fragrances: ‘Together we can touch the sky’, ‘Together we can fly’, ‘Together we are unstoppable’, starring Mathilda Lutz and James Jagger.
Mathilda Lutz and James Jagger play a couple in love