UK. Dior has partnered with Blackjack Promotions to highlight the fragrance brand’s Christmas gift personalisation service at Heathrow Airport.
On 13 December, the Dior Christmas Choir, featuring nine singers and a pianist, entertained travellers boarding the Heathrow Express at London’s Paddington Station. Blackjack ambassadors – all wearing Dior lipstick – handed out invitations to two of the brand’s Heathrow gift initiatives.
Passengers to Terminals 3 and 5 were invited to the Dior Customer Engraving Workshop where fragrance bottles can be personalised with a name, date or special thought.
Dior also encouraged travellers to all Heathrow terminals to take up a Dior Art of Gifting offer with gift boxes including an embroidered couture patch and a complimentary Dior Greet Card.
Blackjack Promotions Account Manager Neda Lofti said: “We’ll be helping Dior to spread Christmas cheer across Paddington Station, while also making Heathrow Express passengers aware of the two wonderful personalisation services the iconic brand is offering those considering giving Dior gifts.”
Dior Senior Area Manager UK Travel Retail Nicolas Evrard commented: “We want to help our customers give our wonderful fragrances in a unique and personal way this Christmas to make their gifts even more special.
“Working with Blackjack, our Christmas Choir will get Heathrow travellers in the Christmas spirit at Paddington Station, while providing some great gift inspiration through our personalisation services at the airport.”
