USA. OTG has partnered with Juice Press for the launch of the organic food & beverage retailer’s new travel line.
Catering to health-conscious travellers, Juice Press’s travel line offers grab-and go options for consumers “looking for an energy boost while on the move”.
It will be available at OTG’s restaurant and retail locations at New York City area airports: LaGuardia terminals B, C, D; John F. Kennedy terminals 2, 5, 8; and Newark terminal C.
The travel line consists of two Juice Press organic cold-pressed juices – Greens + Earth (pictured left) and Ginger Fireball – along with plant-based snacks, including an Almond Cacao Energy Bar and Mint Chip Energy Bar.
The partnership with OTG expands Juice Press’ availability outside of its 70+ company-owned stores and Equinox gym locations.
“We are constantly looking for ways to revolutionise the grab-and-go experience,” said Juice Press Chairman Michael Karsch. “We’re thrilled to partner with an innovative, customer-focused brand like OTG to bring our healthy and delicious products to millions of travellers across New York’s major airports.”
OTG Vice President of Markets Doug Haines commented: “OTG prides itself on sourcing quality local products and flavours for our terminals, and Juice Press represents the very best of the fresh-pressed world. We’re thrilled to be introducing their travel line into our airport experience.”
Juice Press said the partnership with OTG was part of a strategy to enhance its footprint at travel locations. It is currently available at New York’s Grand Central Station and Washington D.C.’s Union Station. “We understand that maintaining a healthy lifestyle while travelling is difficult for many people,” said Juice Press founder Marcus Antebi. “With our travel line, consumers will be able to enjoy a healthy and satisfying pick-me-up while on-the-go and without sacrificing their healthy lifestyles.”
