Grey Goose vodka’s Winter Wonderland take-over at Toronto Pearson Airport Terminal 3 resulted in a double-digit year-on-year sales uplift for the Grey Goose range.
The promotion, the first of its kind at an airport, took place in December and the new year. It invited travellers to step inside a giant snow-globe for a selfie opportunity which could be shared via instant printing into a card or digitally as an animated gif.
The animation reached over 340,000 travellers and delivered over 100,000 Snapchat impressions via a personalised Grey Goose Snapchat filter. Over 15,000 Grey Goose Le Fizz cocktails were sampled at the Alpine Chalet themed bar and almost 5,000 selfies taken in the Grey Goose snow-globe.
Bacardi Global Travel Retail Regional Director Americas Geoff Biggs commented: “We’re really pleased with the results from Toronto Pearson Airport; we set the bar high, challenging ourselves to create something to go beyond brilliant engagement and entertainment for travellers that would drive a noticeable upturn in conversion.
The engaging Winter Wonderland campaign resulted in a “noticeable upturn in conversion”
“The strong visual impact of Grey Goose Winter Wonderland caught people’s eye to come and explore the distinct seasonal atmosphere, enjoy a cocktail in the Alpine bar and create their own photo moment in the snow-globe.
“Achieving a double-digit sales uplift on the category-leading brand proves that traveller conversion is achievable when the essential ingredients for engagement are brought together – a relevant, appealing brand, creativity, sampling and optimal space. The Partnerships and Advertising Team at Toronto Pearson Airport shared our ambitions and these results are a credit to their co-operation.”