Diageo Global Travel has extended its Ciroc flavoured vodka collection with French Vanilla. The new flavour will be available in global travel retail in 1-litre bottles from October.
The new variant is described as “the perfect foundation” for a celebratory cocktail occasion and is being launched with a Ciroc-Star Martini serve.
Ciroc Global Brand Director Natalie Wills said: “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. Ciroc French Vanilla is going to do just that – its indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”
Wills continued: “A combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes the Ciroc-Star Martini the ultimate celebration cocktail.”
The launch of French Vanilla is the latest news from the Ciroc #ONARRIVAL campaign, which puts Ciroc at the heart of celebratory ‘arrival’ moments within fashion and popular culture.
Wills concluded:
“Ciroc French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of Ciroc.”
