Air Malta has introduced a new range of prices under the Go-Light brand.
The new product range includes a new product – Go Light, a hand luggage only one-way starting from just €39.
This type of fare, which is the first step Air Malta is taking to become a hybrid airline, gives guests the opportunity to travel on a low fare without having to sacrifice the level of service expected from a traditional airline.
Commenting on this announcement Malta minister for tourism Konrad Mizzi said that this initiative is part of the Air Malta’s revitalisation process and is expected to increase sales in the coming weeks.
This complements decisions such as the return to Frankfurt, Tunis and to Manchester together with the decision to add another aircraft to the fleet next summer.
The minister announced that Air Malta is also working on a number of new routes and frequencies. In fact, the Malaga route was announced only yesterday and will commence as from summer 2018.
Air Malta chairman Charles Mangion added:
“The changes introduced today are the first tangible proof of a changing National Airline. This is a bold step for us, aimed to offer an enhanced and superior product whilst also increasing much needed revenue. The hybrid model adopted provides guests with a unique platform that empowers them to build a tailor made product according to their wants and needs. These changes have been implemented following the feedback and comments received from customers.”
