US. Proximo Spirits has unveiled a ‘World of Tequila’ activation at John F. Kennedy International Airport (JFK) Terminal 4. It will run throughout November and the peak holiday period.
The 700sq ft pop-up is a colourful showcase of some of the world’s best tequila brands all in one engaging and interactive space.
A first for the company, World of Tequila introduces travellers at JFK to the vast range of premium and luxury tequila expressions from Jose Cuervo, Gren Centenario, Maestro Dobel (the world’s first Cristalino tequila) and 1800, the world’s most awarded tequila brand. Prices range up to US$165.