Puig and Air France have partnered for the exclusive European travel retail launch of the latest Nina Ricci limited edition – L’Air Du Temps Eau Florale.
The launch is supported by a major 360-degree multi-channel activation and leverages a range of online, offline, and inflight touch points. The activation brings to life the new fragrance, which has been exclusively available via pre-order and onboard Air France flights since May.
The four-month promotional campaign comprises the following elements:
- Online – L’Air Du Temps Eau Florale is featured on the home page banner of Air France’s online pre-order platform.
- Boarding gate – a book mark with a fragrance sampling is being offered at Air France boarding gates of Terminal 2E in Paris CDG Airport.
- Inflight – the fragrance is promoted on a double page insert in the catalogue and via inflight sampling during the first months of launch, plus customised branded product trolleys onboard.
- GWP – customers who make a purchase inflight receive a L’Air du Temps Eau Florale soap as a gift during the month of August.
In order to support the activation Puig has conducted bespoke product and sales training sessions for key Air France Ambassadors at their Champs Elysées offices in Paris.
Nina Ricci L’Air Du Temps was developed in partnership with Camilla Francés, a leading design studio in London. The fragrance’s visual identity centres on a bold floral pattern by Camilla Francés which features heavily on the outer pack of the product and in all the elements of the promotional campaign.
